People Water is not a charity or a non-profit organization. They’re a for-profit, cause-based business, committed to alleviating the global water crisis.
People Water sells water bottles, and each bottle of water give that much water to people in developing countries.
They’re a double-bottom-line company. That means that they believe that success goes beyond just turning a profit. They feel they have a responsibility to make a positive impact on our world and community.
At People Water, we measure success in two ways:
- As with any good business, we look to increase sales, improve margins, and generate a return for our shareholders.
- We also measure our success based on the amount of clean water we make available.
Fortunately, our two goals are interconnected: if we’re successful with the first, we’ll be successful with the second.
Through their Drop for Drop initiative, they develop or restore new sources of clean water (what we call “New Water”), either by drilling a new well, repairing an existing well, or establishing a water purification system.
They build or repair a well first, and then sell People Water to fund it. An average well delivers approximately 1,000 liters of clean water a day.
When a well is put into a community it changes everything. No more drinking dirty water, no more long exhausting walks for women and children, and most importantly, the people of the village can be healthier.
At People Water it doesn’t matter to us whether we are building a new well or fixing a broken one. The only thing that matters is that PEOPLE are getting clean water and with that clean water a chance to live a better life. That’s why we do what we do, and that’s why we drink what we drink: People Water. So have a drink with us. And together let’s change the world.
To see more about the water you buy with People Water click here.