Know your factories. Know your cost. Always ask why.
That is the motto of popular clothing brand Everlane. Everlane has easily become one of our most favorite clothing brands here at Orenda. Their mindset of “Radical Transparency” and good quality are the perfect blend together for an ethical yet high-end clothing company.
The company started in 2010 by Michael Preysman and Jesse Farmer as an online menswear retailer. They began to sell t-shirts, ties, and bags, and quickly began turning headings on the online world.
Now, Everlane is rocking the high-end markets with multiple stores and a huge online presence, now mainly focusing on women’s retail. What makes them so special, though, is not their valuation as a company or control of high-end markets, it is their mission: Radical Transparency.
At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That’s why we partner with the best, ethical factories around the world. Source only the finest materials. And share those stories with you—down to the true cost of every product we make. It’s a new way of doing things. We call it Radical Transparency.https://www.everlane.com/about
Everlane makes “staple” pieces (owner Anna’s favorite kind of clothes), like solids and stripes, handbags and scarves, denim and sweaters and t-shirts. Every item you purchase, you can do a virtual tour of the factory it is made in and see its breakdown of how much it costs. See the cost breakdown of the Day Market Tote (Anna’s favorite purse).
Of course, the product is still marked up some, but as you can tell, it is much less so than traditional retailers. Every Black Friday, the company donates its profits to help improve the lives of their factory workers. These amazing acts they perform are among the myriad of positive work Everlane does for the world around them.
All of these combined make Everlane a quality, high-end, sustainable, and ethical clothing company. They are not only looking to serve their consumers but everything around them that affects the company, from workers to the world around them.
Companies don’t have to be radical to be revolutionary.
Sometimes, success can be found through focusing on one’s craft, listening to your current customers, and finding new ones through classy, high-quality marketing that matches a classic, high-quality product. Everlane’s success is a testament to the power of an intentional, thoughtful, and transparent business model in an industry often dominated by shady and manipulative practices.
Sometimes, all it takes to disrupt an industry is the courage to unapologetically tell your own story in your own way.